Client work
Real products. Real businesses. Results that followed.
Work
Real projects. Real businesses. Real outcomes. Every case study here represents a problem we understood, a product we engineered, and a business that now runs better because of it.
Worldwide VA is one of the UK's leading virtual assistant providers. As the business scaled, managing the relationship between clients, VAs, and internal staff across emails, spreadsheets, and WhatsApp groups was becoming unsustainable.
"We were managing 50+ active client relationships and 100+ VAs across email threads, spreadsheets, and manual timesheet processes. We had no visibility, no consistency, and no way to scale without the operation falling apart."
Apex were running their entire recruitment operation across HubSpot for CRM, Mailchimp for email, a separate SMS tool, and a standalone booking system. Four subscriptions. Zero integration. Leads were falling through the cracks daily.
"Our consultants were spending 3 hours a day on admin — copying contact details between systems, manually sending follow-ups, chasing candidates who had already gone cold. We were losing placements to competitors who simply responded faster."
Cornerstone managed 280+ properties across three regional offices. Communication with landlords and tenants was fragmented across email, phone, and paper forms. Maintenance requests were tracked on a whiteboard. Compliance documents were stored in filing cabinets.
"We were spending 40% of our team's time on admin that should have been automated years ago. Landlords were chasing us for updates we couldn't give because nothing was in one place. We were at capacity and couldn't take on new properties without hiring."
Practical thinking on software, automation, and the technology decisions that move businesses forward.
