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About

The person behind
the technology.

Most technology is built by people who are very good at building technology. Richard Hogben built Ai9 from a different starting point entirely.

Richard Hogben, Founder & CEO, Ai9
Qualifications & credentials
MARLA MNAEA Day Skipper Powerboat Level 2 33 years in business

With over 33 years of experience founding and running businesses, Richard understands what it means to rely on a system when something goes wrong at 6pm on a Friday.

He knows what happens when a tool that looked impressive in a demo creates more work than it saves. He has lived the difference between software built to satisfy a brief and software built to actually solve a problem. That distinction is everything. And it is rare.

"The questions aren't technical ones first. They're business ones. Will this actually be used? Does it solve the right problem, or just the obvious one?"

Ai9 was built from the ground up by someone who has spent three decades making operational decisions, managing people, navigating client relationships, and building businesses that had to work in the real world — not just on paper. Richard holds MARLA and MNAEA qualifications and founded Spencer Harvey, one of his three active companies, alongside Worldwide VA, which was built almost entirely on referral.

That last point matters. Referral-driven growth does not happen by accident. It is the result of consistently delivering on commitments and treating every client relationship as long-term.

When Richard assesses a build at Ai9, the first questions are not technical. They are business ones. Will this actually be used? Does it solve the right problem, or just the obvious one? Will it create friction somewhere else in the operation? Is this something a business genuinely needs, or something a developer thought would be interesting to build?

Those are the questions senior leaders ask. They are the questions Richard has been asking for over three decades — and they are now baked into how every Ai9 project is scoped, built, and delivered.

Richard Hogben
Founder & CEO, Ai9 Ltd
Beyond the boardroom

It is worth knowing who you are dealing with beyond the business. None of this is incidental — it reflects someone who commits properly to things, makes decisions and acts on them, and does not mistake being busy for making progress. The same clarity runs through everything Ai9 builds.

Trail riding & adventure
Richard has ridden a trail bike through the Atlas Mountains in Morocco, hired a Harley Davidson for coastal and mountain roads, and taken a spontaneous road trip from Carolina Beach to Santa Monica with a friend.
On the water
A qualified Day Skipper and Powerboat Level 2. The kind of qualifications that require patience, precision, and the ability to make decisions when conditions change quickly. Skills that translate directly.
Music — a proper obsession
Spent years as a professional club DJ playing vinyl and recently returned to it. The obsession goes back to recording the Sunday charts on cassette as a kid. Music is not background noise to Richard — it is a discipline.

Richard took a three-month sabbatical to travel with no fixed agenda rouai9y twelve years ago — at a point when most people in his position would not have considered it. He did it anyway. If you have been let down by technology that was technically correct but practically useless, you will understand immediately why that kind of decision-making matters.

Active companies

Three businesses.
One operating philosophy.

Ai9 is not a side project. It operates alongside two other active businesses — which means Richard understands better than most what it takes to run multiple operations simultaneously and what technology actually needs to do to make that possible.

Technology & SaaS
Ai9
Bespoke B2B software, SaaS platforms, and automation systems. The technology engine Richard built first for his own businesses, then opened to external clients when the demand became undeniable.
Staffing & VA Services
Worldwide VA
Built almost entirely on referral. One of the UK's leading virtual assistant providers — and the business that became the first live deployment of the WWVA Portal, Ai9's flagship bespoke application.
Property
Spencer Harvey
An active property business operating under Richard's MARLA and MNAEA qualifications. Gives Ai9 direct, current insight into the property sector's operational and compliance requirements.
Precision architecture
How we operate
Three things we believe that others don't act on.
Team working
Modern office
Strategic planning
How Ai9 operates

Three things we believe
that others don't act on.

These are not marketing values. They are the actual principles that determine how we make decisions on every project.

01
Understand before building
We spend more time in discovery than most agencies spend in design. The architecture of a product is determined by the first conversation — get that wrong and nothing downstream fixes it. We will push back if we think you are solving the wrong problem.
02
No surprises after the contract
Before we write a line of code, you have a detailed proposal — what we are building, what it costs, and when it ships. Changes to scope are discussed openly and priced honestly. There is no hidden cost model here.
03
We stay after go-live
The relationship most agencies have with their clients ends at deployment. Ours does not. Every product we build, we continue to support, improve, and evolve. Ai9 stays close to the things it builds — because that is how you learn what should be built next.
★★★★★

"I have worked with five development agencies over the past decade. Ai9 is the first one that told me my original idea was wrong — and proved it before I had spent a penny. What we built instead was exactly right. Three months after launch, the platform is the backbone of our entire operation."

Rowland Garnett
Director, Estate Management Solutions
Modern office
Strategy planning
Technology
UK-hosted infrastructure
Technology stack

What we build with.
And why.

Proven, well-supported technology. No bleeding-edge experiments in production. Every choice is deliberate.

Frontend
React Native / Expo
One codebase — iOS, Android, and web. Proven, fast, widely supported.
Backend
Node.js / Express
Fast, scalable API layer. Well-suited to real-time apps and webhook-heavy integrations.
Database
PostgreSQL / AWS RDS
Relational, reliable, hosted in London. Managed backups and automated failover.
Infrastructure
AWS EC2 + Docker
Containerised deployment, zero-downtime updates, UK-hosted as standard.
Storage
Microsoft SharePoint
Secure UK document storage with role-based access.
AI
Anthropic Claude API
Integrated where it genuinely improves the user experience — not for the demo.
CRM / SaaS
Ai9 Platform
Enterprise CRM and marketing automation, fully configured and white-labelled under your brand.
Accounting
Xero API
Invoices, timesheets, and payments flow automatically — no manual entry.

Work with someone
who gets it.

Start a conversation No obligation. Just an honest conversation.
Email
[email protected]
Website
ai9.co.uk
Based in
United Kingdom
Response time
Within 1 business day
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